CASE: H&M x Star Stable

MISSION: Engage Star Stable players on the new in game Grand Prix course competition. Highlighting H&M All In, the horse of Swedish equestrian, Olympic and World Championship Gold medalist and Team H&M rider Peder Fredricson.

The campaign produced gameplay races/courses, purchasable elements like clothes and other props, as well as Peder’s horse All In.

This collaboration was also displayed at Sweden’s International Horseshow in Stockholm. Including a combined H&M and Star Stable booth and a Star Stable music performance with an audience of more than 14.000 spectators.