CASE: Ride With Us
MISSION: To increase the number of unique players in the game and give visibility to the brand; while making a statement to unite horse girls worldwide.
The campaign succeeded with more than 5M views on Youtube and more than 40.000 streams on Spotify since its launch on the 25th of August.
As the Music Creative Lead on this project, I worked hand in hand with the Creative Team to build a cohesive and impactful marketing strategy that represented Star Stable’s brand values. We quickly realised we had an amazing opportunity to bring music into the project not only to support marketing assets (online ads), but to elevate the campaign by giving it a real face. A person that players could relate to and could give the campaign a genuine feeling.
Our main task was to choose an artist within our music repertoire that:
Has presence both in-game and real life.
Represents the values of the campaign.
Has a strong built, ever-growing, fanbase.
Nomi is a talented music artist, a Star Stable employee, and horse rider with a solid and ever-growing fanbase. Her debut single released in 2021, Fire, already sums to more than 1M streams on Spotify alone.
We collaborated with Nomi on the making of social media marketing assets, an online communication strategy, a music video, a PR campaign, and other evergreen initiatives that will support the reactivation of Ride With Us within the next years.
We highlighted her talents as a musician and 3D artist at Star Stable; as well as her love for horses since childhood. Her horse, Runie, was also a part of our campaign.
